Measuring Success on Social Media: Free Likes and Free Followers


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There is a lot of effort and energy that is put into building a social media page. Yes, these pages can often be set up in a moment’s notice and with little effort in their development. But, for those that want to use a page to grow their business or personal presence, a bit more in the way of investment of time, energy, and resources can reap dividends in the way of building a greater foundation for something tangible, if an individual knows how to measure that success.

On Facebook, for example, the best way to know if your page is succeeding is through the number of free followers that give their free likes on your posts and page information. This is a quick and easy way to measure whether or not you are succeeding or failing as this provides a gauge on how your content is being received and who is looking at your page. There are many different social media pages out there, each with their own language. As such, you need to make sure that you learn how to measure their respective success according to the confines of the page.